Elevate Your
Sprinter Business
At Crooks Consulting, we bring over 15 years of proven leadership in the automotive industry, with deep expertise in dealership management, commercial vehicle operations, and strategic project execution. Our track record includes driving top-tier sales performance, leading multi-million-dollar cost optimization initiatives, and earning national recognition for building some of the highest performing Sprinter franchises in the country.
We combine operational excellence with a results-driven approach to help dealerships and commercial vehicle operations achieve sustainable growth and industry-leading performance.
SERVICES
Business Strategy & Operational Consulting
We provide expert guidance to optimize dealership operations, from business planning and workflow improvements to organizational structure and efficiency gains. Our tailored strategies align with your goals to drive sustainable growth.
Inventory & Sales Performance Optimization
Through in-depth inventory analysis, creative desking support, and incentive maximization, we help dealerships boost sales performance and profitability while aligning ordering strategies with business objectives.
Recruitment & Compensation Development
We assist in building high-performing teams with targeted recruitment, clear standard operating procedures, and customized compensation plans designed to attract, retain, and motivate top talent.
New Business & Franchise Support
We guide new and struggling franchises—as well as complimentary startups like van upfitters—through every stage of launch and growth. From strategic planning to operational setup, we ensure your venture is built for lasting success.
CREDENTIALS
Mercedes-Benz CV Committee
Provided strategic input at the national level to shape brand direction and support dealer success.
Top 40 Under 40
Recognized nationally for leadership, innovation, and business growth.
#1 Volume Sprinter Dealerships
Led multiple franchise locations to top national rankings in both sales and service performance.
Testimonials
“I have worked on a project with Ryan closely for 12 months. His expertise is second to none, his commitment to excellence is unwavering, and his target driven leadership makes him a true professional in the automotive space. I would highly recommend his consulting services to anyone seeking measurable results which will lead to sustainable growth and profitability.”
Dmitri Mordekhov
General Manager
"I worked closely with Ryan Crooks from 2018 through December 2024. He has always been dedicated to the Sprinter Brand. His passion and drive always yielded positive results. Through his years at the helm of Sprinter for a Dealer Group based in the West, he progressed not only in experience with fleets, upfitters, and corporate guidelines, he looked for ideas outside the box to change the status quo. He has an acute ability to create a business model with each of the Dealers he was responsible for to achieve overall success in a very competitive market.
His success in the Dealer world is well known nationally, not just with the Dealers, but with MBUSA Vans. Now that he is not under the constraints of his former Dealer Group, I believe his talents can be well served for those that bring him on board, to increase and stabilize their Sprinter business."
Mark Nearents
MBUSA VSOM (Retired)
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